Editorial Policy
The editorial standards Dream Jackpot follows across its reviews, guides and comparison pages are documented on this page. The point of publishing them is to give readers a written rule to hold us to, rather than whatever feels reasonable on the day. Background on who runs the site sits on the About page, with the flagship operator review at the Dream Jackpot Casino homepage. Wherever this page lays out a procedure — production, fact-checking, corrections, freshness — that procedure applies to every piece of content the site ships.
1. Editorial independence
Affiliate commissions earned when readers click through to an operator and decide to register there are how Dream Jackpot stays funded. The complete mechanics live on the Affiliate Disclosure page. Editorially the rule is brief: a partnership does not buy a higher rating, and the absence of one does not bring a score down. Every operator that receives a full Dream Jackpot review is graded against the same consistent rating framework. Partner operators have been scored at six and below; operators carrying no commercial relationship have been scored at eight and above. Sales, marketing and editorial run as separate workflows; the editorial team retains final authority on every published score.
2. Sources we trust
Content at Dream Jackpot is built from four source types, listed in order of weight.
- Hands-on testing. Reviews come from actual accounts on operator platforms, with real deposits and real withdrawal requests. Almost everything inside a review traces back to this primary source — except for genuinely verifiable third-party facts.
- Regulator and government records. Items like licensing status, ownership filings, entries on the UKGC register, GAMSTOP records, references to the Gambling Act 2005. These are the authoritative source for any legal claim appearing on Dream Jackpot.
- Independent player-community evidence. Reputation over time across AskGamblers, Casino Guru, Trustpilot, plus Reddit and dedicated player forums. Treated as a cross-check on testing results, not as a standalone primary source.
- Operator-supplied content. Press releases, marketing pages, partnership briefings. Read for context, but never quoted as if they were independently verified. Where a figure originates from the operator, the review notes it.
3. Fact-checking
Every operator review passes through a four-step fact-check prior to publication. Step one — the licensing claim gets verified against the regulator's public register. Step two — the bonus arithmetic gets recomputed from the operator's published terms, then matched against the headline figure on the marketing page; any discrepancy goes into the review. Step three — the listed payment methods, withdrawal speeds and minimum deposits get checked against the cashier itself rather than the FAQ (the two routinely disagree). Step four — game catalogue claims get spot-checked against named studios and named titles so the marketing actually matches what's in the lobby.
Numerical claims subject to frequent change — bonus terms, withdrawal limits, minimum deposits — get tagged in internal tracking and re-checked on the schedule outlined below. Where a re-check shows a number has shifted, the review gets updated, the date at the top of the page bumps, and a brief dated note appended at the foot of the page describes what changed.
4. Quotation, paraphrase and attribution
Direct quotation is reserved for material where the exact wording carries weight: regulator notices, official terms and conditions, court documents. Paraphrase is the default in every other case, with the source named inline. Operator marketing copy gets paraphrased in our own voice; press releases never appear on Dream Jackpot verbatim. When a third-party number gets cited — a Trustpilot rating, an AskGamblers complaint count — the source is named and a working link supplied.
Statistical claims around gambling harm, regulatory enforcement, or the scale of the UK online casino market are sourced from government, academic or peer-reviewed publications. Industry-association figures appear only where independent corroboration backs them up.
5. Authorship and AI assistance
A named human writer or editorial team member produces every article on Dream Jackpot. AI tools may be used for tightly scoped tasks — outlining drafts, summarising lengthy source documents, checking grammar, brainstorming alternative headlines. AI tools are not used to generate the analytical content of a review — the score, the strengths-and-weaknesses summary, the comparative judgement — and aren't used to fabricate quotes or invent testing results. Any factual claim traceable to an AI tool gets verified against an independent source before publication, with the independent source cited rather than the AI tool itself.
6. Corrections and updates
Three tiers govern corrections, depending on the severity of the original error.
- Minor (typo, broken link, formatting glitch): silently corrected within one business day.
- Substantive (a fact, figure or claim that materially shapes a reader's decision): corrected within five business days, with a dated note added at the foot of the page describing what changed and why. The original wording stays in internal version history but isn't republished.
- Material (an error so large it would shift the overall verdict, or a regulatory development affecting multiple operators): corrected within two business days, with a prominent banner shown at the top of the page for at least 30 days, plus a note in a dedicated corrections log reachable from this page.
Readers who think a Dream Jackpot page has gone wrong can flag the issue via the Contact page. Substantive complaints get recorded against the relevant review whether the correction is ultimately made or not.
7. Freshness
Each operator review is reviewed end-to-end at least once every 12 months, with the headline data points (bonuses, withdrawal speeds, payment methods) re-checked every quarter. Topic guides and methodological pages get an annual review. The "Last updated" date on every page reflects the most recent factual review — not just whatever the latest typo-level edit happens to be.
8. Conflict of interest
Dream Jackpot editorial team members hold no equity in, take no consulting fees from, and maintain no paid affiliate relationships with the operators they personally review. Where a possible conflict surfaces, the writer is reassigned to a different operator and the reassignment gets recorded in internal tracking. Site-level partnerships listed on the Affiliate Disclosure page are operational rather than personal, and run as a workflow distinct from editorial.
9. Reader safety
Adult products are the subject of Dream Jackpot reviews. Three editorial commitments stem from that fact. To begin with — gambling never gets presented anywhere on Dream Jackpot as a path to income; the consistent framing is "paid entertainment with downside risk". Next — every operator review and every comparative page links to the Responsible Gambling tools and the relevant UK helplines, surfaced as visible content rather than as a footnote. Lastly — language, imagery or examples targeting minors, problem gamblers or self-excluded players don't appear on Dream Jackpot. Where an operator's marketing crosses any of those lines, the review says so plainly and the score drops accordingly.
10. Complaints, escalation and right of reply
Operators that disagree with a Dream Jackpot rating may submit a message via the editorial channel, providing a specific factual claim with supporting evidence. The three possible outcomes: the claim is correct (review gets updated, correction note added); the claim is partly correct (review gets updated for the verified portion, with the remainder left as-is and the reasoning logged internally); the claim is wrong (review stays, operator is notified in writing). Pre-publication negotiation over scores isn't something we engage in.
Readers with concerns about Dream Jackpot editorial conduct can escalate via the Contact page; complaints about individual reviews get answered within five business days. Privacy questions about the data we hold are covered by the Privacy Policy page, with technical accompaniments on the Cookie Policy page.